You’ve got to have a lot of damn confidence in your product to let people test your competitor’s best back-to-back. Indian Motorcycle undoubtedly has plenty of confidence its new frame-mounted bagger, the 2020 Challenger, is better than the long-standing benchmark, Harley-Davidson’s Road Glide, because that’s exactly what it’s doing.

Dubbed the Challenger Challenge the demo tour is going to be traveling around to rallies, events, and Indian Motorcycle dealers with both a new Indian Challenger and a Harley-Davidson Road Glide Special to give people a chance to ride the bikes back-to-back. The Challenger Challenge kicks off Friday, March 6, in Daytona Beach during Bike Week and will travel across the country including a stint at Sturgis in August. Some Indian Motorcycle dealers will have a Road Glide on hand as well so they, too, can let riders take the challenge.

“Over the years, the Road Glide has firmly entrenched itself as the category leader and has become the default choice, but our bike is simply better and our confidence in this product is what this campaign is all about,” said Mike Dougherty, President, Indian Motorcycle. “The difference when riding these two bikes back-to-back is undeniable, and we’re excited for riders to experience it for themselves with the Challenger Challenge.”

In support of the initiative, Indian has launched a video marketing campaign featuring motocross freestyle rider and racer Carey Hart and his buddy, Bryan “Big B” Mahoney, who engage in a series of “tests” pitting the two baggers against each other. Though the tone of the videos is light-hearted, the “Taco Truck Tow” and “Drag Race” tests do support their claims with figures. More videos are on the way because power, torque, handling and braking will all reportedly be tested. Results should come with an asterisk, though, because Hart and Big B have served as brand ambassadors for Indian Motorcycle.

Here’s both videos because they’re a hoot to watch. We happen to be headed to Daytona in a couple weeks and we’re thinking we might just have to take the Challenger Challenge ourselves and report back on what we find.

For more information on the Challenger Challenge, visit