The 2020 Sturgis Rally rolled into the Black Hills for a nine-day celebration of freedom and the biker lifestyle. Now that the dust has settled, we reached out to the hard-working crew at J&P Cycles Sturgis Retail Center because we were curious what riders were buying at this year’s rally. Without further adieu, here’s the top 10 hottest products of the 2020 Sturgis Rally based on sales, starting at number 10.

1o.      Bugslide 16 oz. w/polishing cloth – JP Part #352-879  

Grasshoppers make big splats in the Black Hills. My front fairing was covered with bug guts by the time I hit Sturgis, so I’m not surprised Bugslide was selling like hotcakes. This stuff works well. The 16 oz. bottle/polishing cloth combo is a great deal at $20. Bugslide’s easy to stash in a saddlebag or backpack, too, for quick touch-up jobs.

9.     Metzeler CruiseTec Tires – JP Part #240-4415  

More people ride to Sturgis than most rallies, which means a lot of bikers show up in need of some new tires by the time they get here. Metzeler’s CruiseTec tires provide a phenomenal amount of grip and definitely teeter toward the sport side of handling more so than the cruiser side. For more information, be sure to read our Road Tested Review.

8.    KST Kustoms 1-1/4" Polished 12" Mayhem Bagger Bars – J&P Part #721-902

KST was killing it at Bike Week and carried that momentum over to the 2020 Sturgis Rally. KST Kustoms polished 12" rise stainless steel Mayhem Bagger Bars were the best-selling of the bunch. Stylish, built to last, affordably priced and made in America.

7.    Cardo PackTalk Bold with JBL Audio Duo Bluetooth Comm System – J&P Part #350-3568

“Hey Cardo” The Cardo PackTalk Bold can be operated by voice command so riders can keep their attention focused on the road as it easily integrates with both OK Google and Apple’s Siri voice command platforms. The Bluetooth communication system can be paired with up to 15 riders and has a claimed range of one mile. Cardo teamed up with audio specialists JBL for the speakers on this one so sound quality should be premium. It’s a dual pack, so give one to your favorite passenger or riding buddy.

6.     Twin Power High Performance AGM Battery – J&P Part #211-150

A fried battery or two is to be expected come rally time, especially on older bikes. A new motorcycle battery was the sixth-best selling item at the 2020 Sturgis Rally, and the Twin Power High Performance AGM Battery outsold them all. These batteries last a long time and have higher than average cold cranking amps. If you’re gong to swap out your battery, might as well get one that’s going to perform better and last longer than stock.

5.     HogWorkz 7” LED Blackout HaloMaker Headlight – J&P Part #755-343

HogWorkz was another company that was doing well when we checked in on them at Daytona Beach. In Sturgis, the HogWorkz 7” LED Halomaker Headlight in Black outsold all others. HogWorkz Halomaker not only lights up the road better, it also makes riders more visible thanks to its white halo ring. They’re plug-and-play on most Harley touring motorcycles, making installation a snap.

4.  Vance & Hines Power Duals Exhaust Chrome – J&P Part #212-781

Vance & Hines comes in at number 4 on the hottest products list of the 2020 Sturgis Rally with its Power Duals Exhaust. It's Vance & Hines, so more power and richer sound are a given. Cool part is, Vance & Hines Power Duals cut down on heat, too, particularly to the passenger, thanks to contoured, full-coverage heat shields. Surprise, surprise, most Sturgis-goers wanted their Power Duals in chrome.

3. Wild Ass Smart Design Classic Air Cushion Seat Pad – J&P Part #755-076

A thousand miles or so in your current seat will let you know real quick whether a little extra padding is in order. Lots of riders got to the rally and realized a Wild Ass Smart Designs Classic Air Cushion Seat Pad would make the journey home just a bit more enjoyable. Designed to reduce pressure points and promote blood flow, the Classic Air Cushion comes from the Wild Ass premium line, and paying a little more for top-shelf products was a recurring theme at this year’s Sturgis Rally.

2. Dunlop American Elite – J&P Part #214-133

Tires are always a big-seller at the rally. None were more popular than Dunlop’s American Elite, the second-best selling product at J&P Cycles Sturgis Retail Center during the 2020 rally. From handling to braking to longevity, the Dunlop American Elites check all the right boxes. Designed and tested in the good ol’ US of A specifically for American touring and cruiser motorcycles, Dunlop’s American Elite were a big hit with the Sturgis crowd.

1. Vance & Hines FuelPak FP3 - J&P Part #126-995

Coming in at number 1 hottest product at the 2020 Sturgis Rally is Vance & Hines FuelPak FP3. We bet plenty of people who bought a new set of Power Duals purchased a FuelPak FP3 as well to make sure they were hitting just right. Vance & Hines fuel management system puts a wealth of data in the palm of your hands by connecting it to your phone via Bluetooth. From troubleshooting codes to Autotune to rev limiter adjustment, the FP3 gives riders the ability to maximize performance. We’ve done a series of videos demonstrating the versatility of the FuelPak FP3 if you’d like to learn more.