“If I have to explain, you wouldn’t understand” reads the iconic t-shirt worn by motorcycle riders. A 2019 study from UCLA explains what has been unexplainable for so long: Riding a motorcycle results in significant stress reduction. And furthermore, riding a motorcycle can be effective therapy for individuals suffering from chronic, elevated stress.

Nearly everyone who has thrown a leg over a bike, let out the clutch and pulled onto the open road knows the feeling, the feeling of being alive, your senses on overdrive with the rush of adrenaline. All of these things and more result in stress reduction. The 2019 study, funded by Harley-Davidson and published by the Semel Institute for Neuroscience and Human Behavior at the University of California, Los Angeles, concluded that 28% of motorcycle riders in their test group experienced a decrease in biomarkers of stress.

Riding a motorcycle can be one of the best stress relievers around. This makes it a great outlet for veterans suffering from PTSD because there's nothing quite like Wind Therapy. 

One group who can benefit the most from this reduction in chronic, elevated stress is individuals who suffer Post-Traumatic Stress Disorder (PTSD). With an estimated 12% of our 2.3 million servicemen and women who served in Iraq and Afghanistan being diagnosed with PTSD, there is an undeniable need for positive therapies that can help our returning warriors.

22Kill, a national not-for profit with the mission of restoring the value of life by empowering veterans, first responders, and their families, began integrating motorcycle training and riding for veterans, or Wind Therapy, into their traditional and non-tradition treatments of veterans with PTSD. Seeing success, 22Kill broadened the program to allow more warriors to have more motorcycling experiences.

In 2018, J&P Cycles committed to match customer donations to 22Kill for 40 days leading up to Veterans Day. The result of the “round up” effort was $15,000 provided to 22Kill, which enabled them to provide Wind Therapy experiences, including rider education training, for nearly 150 warriors that year.

Veterans learn to ride a motorcycle at the H-D Riding Academy. Riding is therapeutic, so we're teaming up with Kill22 again this year with the goal of giving even more veterans a chance to experience Wind Therapy.

"Our relationship with J&P Cycles is important to the thousands of veterans that our organization touches nationwide. J&P Cycles' customers now have an easy way to change the life of these American heroes. They delivered in a big way in 2018 and we’re looking forward to helping more of our of warriors in 2019," said Jake Schick, 22Kill CEO, veteran and motorcycle rider.

J&P Cycles will again match customer “round up” donations online, via phone and in retail stores from October 1 through Veteran’s Day, November 11, 2019.

Jake Schick, CEO of 22Kill, is a veteran and rider himself who has made it his life goal to help fellow veterans suffering from PTSD. 

"We are making it easy for our customers to join us in supporting Wind Therapy for our veterans because we know that it can change lives for the better," said Zach Parham, president of J&P Cycles. "J&P Cycles has many veterans on our staff and we hope research like the UCLA study prompts more Americans to support Wind Therapy programs like those offered by 22Kill.”

Please join J&P Cycles in reaching its 2019 goal of providing Wind Therapy for more than 200 veterans.