(Photo courtesy of Hansen's Motorcycles/Facebook)

Fueled by unrelenting winds, the Almeda Fire ignited in Ashland, Oregon, yesterday then tore like a whirlwind through the communities of Phoenix and Talent before threatening the city of Medford. The fire pretty much leveled the business districts along South Pacific Highway, including three long-standing pillars of the Southern Oregon motorcycling community - D&S Harley-Davidson, OMA/KTM, and Hansen’s Motorcycles.

“We are sad to say that we lost our building last night in the fire that ravaged the Rogue Valley. D&S, the Martin family and staff are fine after a sleepless night. We will do our best to serve in the coming months as we rebuild. Thanks to all the firefighters who worked so hard to save it. Our hearts go out to everyone who lost something in this terrible tragedy,” posted D&S Harley-Davidson on Facebook.

D&S Harley-Davidson has been serving Southern Oregon and Northern Californian riders since 1971. A family-run business on the cusp of celebrating its 50th anniversary, D&S is much more than simply a Harley dealership. It has graciously hosted and sponsored just about every motorcycle fundraiser and benefit ride in the area, helping raise thousands of dollars for various causes throughout the years. A couple years back I was literally rolling the Road Glide out of the driveway for the ride out to Sturgis when my wife noticed a nail in my tire. Even though their service department was slammed, D&S Harley-Davidson got me in and had me back on the road in a couple of hours, going out of their way to help me out because they knew I was riding to Sturgis. Lending a helping hand has long been the D&S way.

OMA (Oregon Motorcycle Adventures)/KTM was founded by Jeff and Brent Moffet in 1999. The shop has been a long-standing fixture in Southern Oregon’s off-road community. OMA/KTM has organized countless charitable off-road rides like the Ghost & Goblin Poker Run and led countless tours in addition to serving as the only KTM dealership around. The shop was next door to D&S Harley-Davidson, offering local riders a one-two moto stop, and unfortunately suffered the same fate. While the building was a loss, somebody busted in the doors and rolled some of the motorcycles off the showroom floor and into the parking lot.

“Some guy broke the door down and moved our bikes out to the middle of the road. Cops moved them to the parking lot,” posted OMA/KTM owner Jeff Moffet.

Like D&S, OMA/KTM has helped me out in the past as well. When I needed to take the riding portion of the DMV test to get my motorcycle endorsement, I didn’t own a bike at the time. Moffet set me up with a DR-Z400 to take the test on, a lightweight, easy-to-handle dual-sport which I aced it with. Getting my endorsement helped me land a position with Motorcycle-USA.com where I got my big break in the industry. Over the years, Moffet and OMA/KTM helped Motorcycle-USA.com out on numerous occasions and has endeared itself to the Oregon off-road community through its actions and advocacy.

Hansen’s Motorcycles is a BMW/Triumph/Ducati dealership that’s been “Helping Make Dreams Into Memories Since 1972.” Run by Craig and Connie Hansen and their son Mason, Hansen’s is an intimate dealership that makes everyone feel like family soon as they walk in the doors.

In his five-star review, Brandon Roney corroborates this statement. “Fantastic service; over and above kindness and generosity. A better, more caring group of people won't be found anywhere. Craig Hansen (the owner) is a true gentleman, and his son, Mason, follow's closely in his footsteps. Praise to you all!”

From hosting fundraisers to keeping owners of European motorcycles on the road, Hansen’s has graciously served the Southern Oregon riding community for almost 50 years. They were also a big supporter of the Motorcycle-USA.com crew and tested many of the motorcycles we reviewed on their dyno.

“We have received pictures of the shop and the fire has taken it. We are processing the loss of our family business and memories. We appreciate all of the calls, texts, pictures, and messages that you have sent to us this morning. Thank you for your support- it helps ease the heartache of this loss,” posted Hansen’s to Facebook.

(Photo courtesy of Hansen's Motorcycles/Facebook) 

While the Southern Oregon motorcycling community is still in a state of shock, it is indeed a community. Moffet has already said he’ll be back. D&S said it will rebuild. Though Hansen’s is still in the processing stage, we pray they'll be back.  Social media feeds are already blowing up with support and offers of help to these businesses who have helped countless others in the past. Their actions aren't forgotten, and when time comes to rise from the ashes, Southern Oregon riders are ready and willing to rally around the cause.