World's Largest Aftermarket Motorcycle Parts and Accessories Superstore!


Visit us at our Sturgis Retail Center!

Special Sturgis Rally Hours


Regular Retail Center Hours


1650 Lazelle Street, Sturgis, South Dakota 57785

Celebrate the 76th Annual Sturgis Motorcycle Rally with a visit to J&P Cycles! We have a long history of running a temporary retail store location during the annual Sturgis Rally, and in 2015, we decided it was time to open up a year-round retail center at 1650 Lazelle.

Not only do we have thousands of parts and accessories for your Harley-Davidson, V-Twin Metric Cruiser and Gold Wing, but you'll be met by our courteous and knowledgeable sales staff. We also carry a full assortment of leathers, helmets, gear and apparel items, so when you are in town for the 76th Sturgis Rally, be sure your trip includes a stop at our Sturgis Retail Center!

Special Offers

Don't Miss Out On These Great Event Specials

Special Offers Announced Soon


Giveaways Announced Soon

Event Location

J&P Cycles Sturgis Retail Center

1650 Lazelle Street
Sturgis, South Dakota 57785
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J&P Cycles Sturgis Retail Center

Photos & Video

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