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Visit us at our Sturgis Retail Center!

Special Sturgis Rally Hours

Tuesday, July 28 – Saturday, August 8 from 9 a.m.–8 p.m.

Regular Retail Center Hours

Monday – Saturday: 9 a.m.–7 p.m.
Sunday: 9 a.m.–5 p.m.

1650 Lazelle Street, Sturgis, South Dakota 57785

Celebrate the 75th Annual Sturgis Motorcycle Rally with a visit to J&P Cycles! We have a long history of running a temporary retail store location during the annual Sturgis Rally, and in 2015, we decided it was time to open up a year-round retail center at 1650 Lazelle.

Not only do we have thousands of parts and accessories for your Harley-Davidson, V-Twin Metric Cruiser and Gold Wing, but you'll be met by our courteous and knowledgeable sales staff. We also carry a full assortment of leathers, helmets, gear and apparel items, so when you are in town for the 75th Sturgis Rally, be sure your trip includes a stop at our Sturgis Retail Center!

Special Offers

Don't Miss Out On These Great Event Specials

to your home on all orders placed at the rally!*

HUGE LOT OF OVER 40 VENDORSdisplaying and demonstrating their products.

FREE INSTALL SPECIALS Klock Werks, Memphis Shades, Mustang, Progressive Suspension (except Softail or front end installs), ACCEL Stealth Coils & Stealth Tuners and Dynojet.

LARGEST TIRE INSTALLATION SERVICE plus all major brands of tires on sale.

VENDOR INSTALLS Kuryakyn, Vance & Hines, Legend, Aquatic AV and Reckless Motorcycles will have techs on site to install their products.

PARTS INSTALLATION & SERVICEdone by Fix Cycle mechanics.*
*Installations completed at mechanics' discretion.

OTHER SPECIALS!Free hat with any K&N® purchase!

10% OFF all ACCEL products purchased in-store during the rally!

10% OFF all Reda Innovations products effective 7/12-8/9!

Top brands at 10% off including Kuryakyn, Bahn, Crusher, Vance & Hines and others!


Enter to Win the $35,000 Custom Heartland Hustle Motorcycle!

J&P Cycles has teamed up with Paul Wideman of Bare Knuckle Choppers to create the "Heartland Hustle," the J&P Cycles 2014-2015 Custom Motorcycle Sweepstakes prize bike. "The Heartland Hustle" features an S&S 117 cubic inch X-Wedge engine, S&S transmission, Rivera Primo belt drive, Rolling Thunder FXR style chassis, Ride Wright wheels, Metzeler tires, a set of 8" StrongArm risers and stainless steel Moto-S handlebars.

Paul and his team have built an incredible bike, built to run as great as it looks. A truly unique build, this custom will turn heads and be the envy of whoever wins it. Featuring the creative artwork of Scott Takes of Underground Art Studios, the Heartland Hustle has a spectacular paint job to complement the custom components and design of the bike. The retail value of the bike is $35,000 and one lucky winner will take this bike home in early 2016!


Fill out the brief survey information on the tablets located outside the J&P Retail Center at 1650 Lazelle Street or enter online.

Entries are accepted at the rally or online up to 11:59PM CST December 31, 2015. The winner will be announced on January 22, 2016.

Heartland Hustle Custom FXR
Heartland Hustle Custom FXR
Heartland Hustle Custom FXR

Event Location

J&P Cycles Sturgis Retail Center

1650 Lazelle Street
Sturgis, South Dakota 57785
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J&P Cycles Sturgis Retail Center

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