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Contact UsAUG
9
Simpson Helmet Pinstriping
⏱️ All Day
Purchase a qualifying Simpson helmet and receive free custom pinstriping by Taylor Schultz. Available only at the J&P Cycles store on Lazelle Street.
LOCATED IN THE HEART OF ALL THE ACTION IN DOWNTOWN STURGIS
J&P Cycles is your one stop shop with the hottest vendors, latest product offerings and show specials that you can’t afford to miss. After shopping, have your parts installed on site and while you wait. So stop in, find that part you're looking for, and enjoy the ride.LOCATION
J&P Cycles Retail Store
1650 Lazelle St.
Sturgis, SD 57785
OFFICIAL EVENT DATES
August 7 - 16, 2026
J&P STORE DATES & HOURS
August 7 - 16 | 9am - 7pm
Note: Manufacturer Reps | 9am - 6pm
On-site installations starting August 2, 2026
EVENT SPECIALS
FREE Installations: Mustang, Saddlemen, LaPera, Klock Werks, Memphis Shades, RWD-VTwin, Custom Dynamics*, Hogworkz*, Denali*
EVENT SPECIALS
FREE Installations: Mustang, Saddlemen, LaPera, Klock Werks, Memphis Shades, RWD-VTwin, Custom Dynamics*, Hogworkz*, Denali*
*select products
Michelin Rebate: Sturgis event attendees will receive a promo code to get up to $100 back on a qualifying set of Michelin tires. Check in at our Sturgis store for more details and to get the promo code. Offer valid August 5-15, 2026.
MANUFACTURER REPS ON SITE
Khrome Werks, Mustang, Saddlemen, Le Pera, Arlen Ness, KST Kustoms, HogWorkz, Klock Werks, Memphis Shades, RWD V-Twin, Simpson, Figurati Designs, Wild Ass, IO Mount, Motul, Kuryakyn, Dunlop, Metzeler, Michelin, Nelson Rigg, Custom Dynamics, Denali Lighting, Reda / Cycle Care, S&S Cycle, Helmet Hangr, Helmet Flair
MANUFACTURER REPS ON SITE
Khrome Werks, Mustang, Saddlemen, Le Pera, Arlen Ness, KST Kustoms, HogWorkz, Klock Werks, Memphis Shades, RWD V-Twin, Simpson, Figurati Designs, Wild Ass, IO Mount, Motul, Kuryakyn, Dunlop, Metzeler, Michelin, Nelson Rigg, Custom Dynamics, Denali Lighting, Reda / Cycle Care, S&S Cycle, Helmet Hangr, Helmet Flair
For More Information
SPECIAL EVENTS
Join us at the J&P Cycles store on Lazelle Street! The store will be open every day of the rally and we'll be hosting two special events on August 9th that you won't want to miss.
AUG
9
Thrashin Supply Meet & Greet
⏱️ 11:00 AM - 4:00 PM
Stop by the J&P Cycles store to hang out with the guys from Thrashin Supply. You'll also be able to check out some of their latest and best-selling products.
