Official Sponsor of the Sturgis Motorcycle Rally
Located in the heart of all the action, J&P Cycles is your one stop shop with the hottest vendors, latest product offerings and show specials that you can’t afford to miss. After shopping, have your parts installed on site and while you wait. So stop in, find that part your looking for, grab a bite to eat, and enjoy the ride.

J&P CYCLES Retail Store
1650 Lazelle St.
Sturgis, SD 57785


Wednesday, August 1st - Thursday, August 9th
9:00am - 8:00pm*

Friday, August 10th
9:00am - 6:00pm*

Saturday, August 11th - Sunday, August 12th
9:00am - 8:00pm*
* Vendors close at 7:00pm (also not available on Sunday, August 12th)

Free Installations

Arlen Ness, HogWorkz, Progressive Suspension, Mustang, Klock Werks and Memphis Shades

Other Installations:
J&P parts, all Tires, Cobra, Vance & Hines, Kuryakyn and KST Kustoms

Free Admission to The J&P Cycles Gold Club at the Buffalo Chip to the first 100 people who renew or buy a Gold Club membership before Sunday, August 5th at 3:00pm

Meet Carey Hart in the Dunlop tent on Monday, August 6th from 1:00pm - 2:30pm (autograph signing)

Buy on site and get Free Shipping on most orders

Continental Tires – Buy one, get one free

World Premier of the J&P Cycles DIXXON Flannel

MOTUL – buy an oil change, get free oil
Arai Helmets  try on and test fitment event 


Vance & Hines, Kuryakyn, Mustang, Arlen Ness, Klock Werks, Dunlop, Metzeler, Pirelli, Continental, Avon, Biker's Choice, Cobra, XK Glow, Progressive Suspension, BikeMaster, Arai, MOTUL, HogWorkz, Memphis Shades, Wild Ass, K&N, Reda Innovations, ACCEL, Cycle Care, Bugslide, Saddlemen



Sturgis 2017

Some Attending Vendors

2017 Sturgis Rally


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  • Monday-Friday: 7 a.m. - 9 p.m. CST
  • Saturday-Sunday: 8 a.m. - 6 p.m. CST
  • Thanksgiving: Closed
  • Christmas Eve: 7a-5p CST
  • Christmas: Closed
  • Help / FAQs