J&P Cycles Sturgis Retail Center, South Dakota

Store Information


1650 Lazelle Street
Sturgis, South Dakota 57785
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Local/International: 605-347-4983
Toll Free: 1-855-233-8828


Winter Hours
Sunday: Closed
Monday: Closed
Tuesday - Saturday 9am - 5pm

Holiday Hours
Thanksgiving: Closed
Christmas Eve: 9am – 5pm
Christmas: Closed

Military Discount:
10% in-store discount* available at J&P Cycles retail locations for active-duty US military personnel & veterans. Proof of service is required at the time of purchase. *Some exclusions apply

About Our Sturgis Location

J&P Cycles has a long history of running a temporary retail store location during the annual Sturgis Rally at 1650 Lazelle Street. In 2015, we decided it was time to open up a year-round retail center at 1650 Lazelle. Not only do we have thousands of parts and accessories for your Harley-Davidson, V-Twin Metric Cruiser and Gold Wing, but you'll be met by our courteous and knowledgeable sales staff. We also carry a full assortment of leathers, helmets, gear and apparel items, so whether you are in town for the Sturgis Rally or passing through the beautiful Black Hills area, be sure your trip includes a stop at our Sturgis Retail Center – you’ll be glad you did!


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  • Monday-Friday: 7 a.m. - 9 p.m. CST
  • Saturday-Sunday: 8 a.m. - 6 p.m. CST
  • Thanksgiving: Closed
  • Christmas Eve: 7a-5p CST
  • Christmas: Closed
  • Help / FAQs