Like many senior programs, Sturgis Meals on Wheels (SMoW) has been stretched to its limits. The need has never been greater while resources are fewer. With thousands of people sweeping into town for the 80th Sturgis Rally, many people in the program are those who are most susceptible to Covid-19.

“We serve locals over 60-years-old meals every weekday, and even provide meals for the weekend! With the uncertainty of the world right now, our seniors depend on us just so that they don’t have to worry about leaving their homes where they feel safe,” said Jamie Helms, SMoW manager, in a press release. “With our aging population taking the city advice to quarantine for a couple of weeks after the rally, we are a needed service now more than ever, but we will get it done as we always do!"

Luckily, they don’t have to go it alone. A fundraiser initiated by motorcyclists is aiming to raise $8,000 for Sturgis Meals on Wheels in tribute to the 80th anniversary rally and as a way to show their respect to the citizens of the town that graciously hosts hundreds of thousands of bikers every year. They’ve been accepting cash donations at the blue tent located at 1230 Lazelle Street in Sturgis daily from 2-5 p.m. and will be set-up the rest of the week before calling it a wrap Saturday, August 15. But you don’t have to be at the rally to help out.

GiveAShift founder Robert Pandya and his sidekick Sami continue to give a shift, this time by helping organize the current initiative in support of Sturgis seniors and Meals on Wheels. 

“We respect any riders who choose not to come to the event due to Covid, but encourage them to ‘donate a tank’ to thank and help the local seniors who have seen the rally become the most famous of its kind in the world. Supporting the Sturgis Meals on Wheels program is a natural fit for any biker and will have a hugely positive impact for local senior citizens,” said GiveAShift founder Robert Pandya, who’s also actively promoting the Sturgis Meals on Wheels initiative.

If you’d like to remotely help out with a "tank of gas" a GoFundMe page has been set-up. In a few short days, the motorcycle community has already raised $4,840 and looks well on its way to achieving its goal. This money will go a long ways toward helping buy the 200-plus meals the program serves daily to seniors in both Sturgis and Whitewood, South Dakota.