(Photo courtesy of American Flat Track)

We called it. After seeing the wicked flat tracker Royal Enfield debuted at EICMA in November, we had a sneaking suspicion it had American Flat Track (AFT) in its sights. That suspicion was confirmed today as AFT announced Royal Enfield North American has become an “Official OEM Partner.”

The partnership includes activations at eight AFT events starting with the 2020 Yamaha Atlanta Short Track March 28 with more rounds potentially in the works. The activation includes displaying Royal Enfield motorcycles within AFT’s Fan Zone and offering demo rides to riders with motorcycle endorsements. Royal Enfield will also be bringing its recently announced BUILD TRAIN RACE program to select AFT rounds in 2020. The program “will highlight women and motorcycle culture in North America in a unique format that will bring together four riders from four different backgrounds to compete in a flat track event in 2020.” The four women are professional road racer Melissa Paris, Women’s Moto Exhibit founder Lana McNaughton, motorcycle enthusiast Jillian Deschenes and DIY shop owner Andrea Lothrop. Each will build a custom flat track motorcycle using the Royal Enfiend INT 650 Twin as the base platform. All four builders will debut their bikes at the Atlanta Short Track. They will also make appearances at the So-Cal Half-Mile May 9 and the Laconia Short Track June 13.

(For more information on Royal Enfield North America’s program, visit www.royalenfieldna.com/build-train-race/.)

“This partnership represents a major step for Royal Enfield’s efforts in North America,” said Breeann Poland, Marketing Lead – Americas, in a press release. “As we continue to grow our awareness, getting our motorcycles in front of enthusiasts is critical, and AFT has offered us a fantastic opportunity to do just that. Showcasing the Royal Enfield Twins FT as a track-prep motorcycle along with the access fans will get to our lineup has our organization here in the U.S. and India eager for the season to start.”

“Royal Enfield is a storied name in motorcycling and we are delighted to work with the brand as they ramp up in the USA market,” stated Michael Lock, CEO of American Flat Track, in the press release. “AFT fans across the country will get a chance to get up close and personal with Royal Enfield’s unique twin-cylinder range of bikes and meet their team.”

In our “Is Royal Enfield Entering American Flat Track After Debuting Flat Tracker at EICMA?” article we surmised that “Flat track has been the hot ticket item as far as American motorcycle racing goes, and its grass roots off-shoot hooligan racing has been equally on fire. If you’re looking to establish a core fan base in the States, having a competitive motorcycle in American Flat Track has the potential to make huge strides.” After announcing its official AFT sponsorship, fielding a full-fledged flat track team seems like the most logical step for the company as it continues to seek in-roads into the American market.

(For more information on American Flat Track visit www.americanflattrack.com.)